In the UAE, low marks on your car plate means more position – and often, a large price tag.
Take the mythological ‘P7’ plate of Dubai, which made headlines after selling jaw-dropping for DH55 million in 2023-which are more than many luxury cars! But don’t worry, the owner of the individual plate is not just for ultra-rich.
From meaningful dates to unique paper-numbers, there is a wide range of plates to suit every budget and style. Whether you want to flaunt specificity or simply add a personal touch to your ride, the UAE’s custom plate market offers a lot of options.
So, the question is: Will you invest in the custom number plate? Is it a symbol of reputation, a smart investment, or a fun way to stand on the road?