For a long time, Dubai has been a global leader in luxury living. However, the city’s real estate market is experiencing a drastic change. Branded residences, which were once considered the domain of a select few, have become increasingly popular, now offering a stunning 42% premium over non-branded properties. This rise in demand is unusual. Why are even institutional investors jumping on the bandwagon?
Elias Hannoush, CEO of Morgan’s International Realty, comments that branded residences mark an unparalleled evolution in the real estate structure of Dubai. “Branded residences are no longer a niche product, but rather a primary asset class fueling institutional acquisition and price setting.”
The Premium Factor: Why Branded Properties Rule the Market
There’s no denying that the numbers tell the story. In 2024, average branded residences in Dubai were valued at Dh3,288 per square foot, while non-branded units stood at only Dh2,321. That premium gap of 42% goes beyond luxury, adding on notions of branding, unrivaled service, and stature.
At the top of the heap are iconic properties like Bvlgari Residences on Jumeirah Bay Island, which commands a jaw-dropping Dh10,668 per square foot. Close behind are other luxury titans like Atlantis Resorts at Dh9,387 per square foot, Dorchester Collection at Dh7,539, and Baccarat Residences at Dh7,211. These properties aren’t just buildings—they are brands that promise a lifestyle of ultimate indulgence.
Top Branded Residences in Dubai: The Best of the Best
Bvlgari Residences: Dh10,668 per sqft
Atlantis Resorts: Dh9,387 per sqft
Dorchester Collection: Dh7,539 per sqft
Baccarat Residences: Dh7,211 per sqft
Four Seasons Hotels & Resorts: Dh6,829 per sqft
Other tier three names include Armani Residences at Dh5,736, One & Only Resorts at Dh5,155, and The Ritz-Carlton Residences at Dh4,342. More than simply opulent dwellings, these are astonishing symbols of class. They have been meticulously crafted to furnish their occupants not with a home, but with a lifestyle of unparalleled refinement.
Dubai Takes the Lead in Global Luxury Real Estate
Unlike other regions where branded residences are a staple – like New York, London and Miami, there is a economical shift and Dubai is leading the charge. Savills reports that Dubai is the most active market internationally for branded residences.
In the second half of 2024 alone, sale of branded units spiked to 7,628 from 5,153 in 2023, marking a 48% increase. There seems to be no slowing down of the market as Dubai alone boasts of 132 branded residences and over 43,000 units. And what’s the highest price a branded residence goes for in the city? An astonishing Dh275 million, with the price per square foot reaching an astonishing Dh17,235.
What Brand Residences Are Institutional Investors Looking Into Dubai For?
Branded residences are becoming increasingly appealing to institutional investors as a reliably high performing asset class. Unlike traditional investments with highly volatile returns, branded residences offer steady value increases because of the global luxury brands associated with them.
Investors seeking long-term value with these properties are drawn due to their limited supply coupled with heightened demand from international buyers and discerning locals. Marked as a top investment, branded residences bolster not just real estate investments, but also protection from turbulent markets, providing extreme prestige without worry of income fluctuation.
Dubai’s Branded Residences: A Lifestyle of Exclusivity
While the price may figure into the purchase, it is not the most distinguishing factor. Instead, it is the extraordinary luxury, branded services, and attention to Dubai branded residences that stand out. From private pools, world-class gyms, and bespoke amenities to 24/7 concierge services, everything meets the highest standards unparalleled anywhere else in the world.
These residences stand out not just for a private yacht from Bvlgari but also luxury spa services at Four Seasons, shifting the comfort and service bar beyond competition available in non-branded residences.
The Future of Luxury Real Estate in Dubai
With the rise of branded residences comes another era of luxury in Dubai. With the establishment of more globally renowned brands, the city is bound to grow, further cementing Dubai’s position at the center of luxury real estate while strengthening its reputation as the global brand hub.
Branded residences now offer unparalleled value and an address to experience for those looking to invest, further highlighting Dubai’s appeal with no sign of diminishing.
As a city famous for its daring opulence and futuristic skyline, branded residences are already paving the way for the next phase in Dubai’s real estate evolution. Regardless of investment or lifestyle choices, they showcase that in Dubai, luxurious life has no boundaries.