Apple arranged for the cargo flights of the United States to carry 600 tonnes worth of iPhones, roughly translating to 1.5 million devices, from India. According to sources, this was revealed to Reuters.
The operation surpasses the boundaries of business for Apple as it undergoes a significant shift in strategy concerning the ramp up of their manufacturing efforts in the Indian subcontinent to avoid taxes that were set under the rule of former American President Donald Trump.
The immense undertaking of airlifting this particular volume of devices is rare and gives some insight into the lengths Apple goes through in order to dominate the market and compete with rivals in the world’s most lucrative consumer base – all while attempting to keep the company afloat during struggles caused by war and trade restriction policies.
In the long term, this decision alters the perception that Apple is timid regarding incendiary trade policies. In fact, their strategies capture the extent to which global pressures, be it wars on international commerce or on the supply chains and borders, dictate the decisions and actions of a company as unique as this.
If such incidents occur more frequently, they could mark a major turning point in the international landscape of production diversified from China that naders under the dominion of Apple.