What began as a regional treat has now become a worldwide craze — and it’s causing a stir in the nut industry.
Dubai’s newest sweet treat, kunafa chocolate, has become a viral sensation on social media. This delectable combination of sweet kunafa threads, velvety chocolate ganache, and finely crushed pistachios is not just a delightful treat — it’s a current trend. Similar to any trend that spreads worldwide, it is also causing some unforeseen consequences.
📍 from deira souk to dessert counters worldwide
The increasing popularity of kunafa chocolate has brought Iranian pistachios into the limelight of the culinary world. Vendors in the deira souk have witnessed a significant increase in sales, while pastry chefs worldwide are scrambling to procure the coveted green nuts that lend kunafa its distinctive crunch.
But here’s the catch: the supply isn’t keeping up.
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Due to the surge in demand and the scarcity of exports, the prices of pistachios are soaring. Experts cite:
The surge in demand for kunafa from restaurants and bakers worldwide has been fueled by the growing popularity of this traditional pastry.
Challenges posed by climate change impacting pistachio farming in Iran.
The impact of trade policies and transportation expenses.
The outcome? A sudden increase in prices that is affecting local markets — and soon, your dessert menu.
💚 While it may seem sweet, we must consider the potential consequences
While Kunafa chocolate remains tasty, the price of its nutty topping is increasing rapidly. If you’re a fan of this viral dessert, you might want to indulge now — because that next bite could cost you a bit more.
The main point:
A popular dessert is enjoyable until it becomes too expensive to indulge in. The kunafa chocolate craze is a testament to the fact that even dessert can have a significant impact on global demand — and transform a simple pistachio into a valuable commodity. 🌍💰.